To be the best digital agriculture platform in Africa creating a huge impact in food production and food security in the Continent.


We work with smallholder farmers to defeat poverty and achieve prosperity


We seek to generate impact in whatever we do with farmers. Farmers we work with have increased their incomes by between 40% - 70% and the loan repayment stands at an average of 96%.


1.Integrity – We are honest. We do what we say. We keep our promise. We are accountable to the people we serve and our patners.We share our results, lessons and stories transparently.
2.Innovation – We endeavor to improve our processes in pursuit of excellence.
3.Sustainability – We practice sustainable and safe methods of production.
4.Excellence – We challenge ourselves to the highest level of learning and performance
5.Transformation – We believe in innovation and urgent action in whatever we do.


We provide an end to end solution from smallholder farmers by providing them with inputs (improved seeds, fertilizers and appropriate pesticides) on credit and we offer a flexible repayment that allows them to pay throughout the cropping season.
Train them on the best production practices and purchase their produce at harvest for resale to high value urban markets thereby providing them with premium markets devoid of middlemen.


Meet out team of experts and devoted specialists.


Chief Executive Officer/ Founder

A graduate of Horticulture from Jomo Kenyatta University of Agriculture with over 15 years’ experience working in various Agricultural Projects with various organizations including Care Kenya, World Council of Credit Union (WOCCU)  and the African Agricultural Technology Foundation (AATF).


Director Communications & Partnerships

He is a Co-founder and Director in charge of Partnerships and Communications. He is a holder of BA Political Science and currently doing MA in Strategic Management. He has worked with Kenya Airways as a Communication Assistant and brings a lot of experience in corporate communications. He also worked as Managing Director Nyando Holdings- a company involved in sorghum cultivation and aggregation for sale to Brewer industries. He brings along a lot of experience and passion for crop aggregation and farm mechanization.


Director Technical Services

 He is a Co- founder and Director in charge of Technical Services. He is a graduate of Horticulture from Egerton University with over 10 years’ experience working in the private sector with Amiran Kenya- which deals with greenhouse construction, inputs distribution and irrigation installations   , Kakuzi Ltd that exports avocadoes and other fresh produce to Europe  and East Africa Breweries in sorghum production , aggregation and sales. He has lots of experience on inputs distribution, irrigation installations and Fresh produce Quality Control

Sarah Imada

Office Administrator

 She is a graduate from Moi University currently pursuing a post graduate Diploma in Business Management. She is in charge of Finance and Administration at Victoria Agribusiness Ltd.



Chief Finance Officer

A graduate of Business Administration and Finance. He heads the Finance department in Victoria Agribusiness.


Board Member

A Bachelor of Science graduate currently based in the USA. He has lots of experience in Fairtrade, value chain analysis and managing of Social enterprises. He has worked with Ufadhili Trust, Kick among others.


Board Member

 A social worker with vast experience in Community Mobilization, Agribusiness, Farmer trainings and Community group based loans and savings.


Board Member

Dona Chilo is the monitoring and evaluation manager at Village Enterprise based in Kenya. Village Enterprise is a non-profit focused on eradicating poverty in rural Africa. While working with Village Enterprise Dona manages core program implementation and has supported the implementation of two Randomized Control Trials (RCTs). Dona earned her Bachelor’s in Community Development at Moi University with a focus in Monitoring and Evaluation. 


Board Member

William Omoro holds an MSc from Van Hall Larenstein University of Applied Sciences, Netherlands, bachelors of Environmental Studies and Community Development from Kenyatta University Kenya and currently finishing a Diploma in Project Management from Kenya Institute of Management, Kenya.

Omoro has eight years’ experience working with small scale farmers in Kenya, Uganda and Tanzania with organizations such Netherlands Development Organization(SNV Kenya); African Agricultural technology Foundation(AATF);Trust for African Rock Art with specific focus on modern agricultural technologies such drip irrigation; conservation agriculture; commercialization of drought tolerant maize hybrids; financial management and marketing.

Omoro’s efforts are geared towards improving the food security of small-scale farmers. His main interest is in agricultural technologies; livelihoods and community development projects


We organize farmers into functional groups of between 5 -30 people mostly women and youth

We train them on organizational development, Good Agricultural Practices and our methodology.

We identify crops to be cultivated based on season, demand and location

We provide inputs inform of hybrid seeds, trainings on the best production practices, mechanization to the farmers etc. We also assign a trained community based trainer to monitor the farms and advise the farmers accordingly.